King Kong or Rin Tin Tin? - EchelonOne Consulting

King Kong or Rin Tin Tin? - EchelonOne Consulting

Golf or Dinner, Anyone? It's on me! How about a chance to win a weekend at Kellerman's Resort?

How would you like to WIN a FREE round of golf (with cart) at Tangle Creek Golf & Country Club or dinner at Doc Malones?

Simply click on the links below, complete any or all the online Opinionnaires©, and you will be entered you into the draw.

Bonus: Complete all 7 links below and you get 6 chances for FREE golf & cart pass (with cart) or dinner at Doc Malones.

Tell your business friends, and if you win, you all get to play or have dinner - for free!

Go to www.Opinionnaire.ca - and/or click on all 7 links below and get more chances to win.

Tangle Creek another chance: Let us know how and get the chance of winning a Foursome of Golf

EnerTest a draw for a comlimentary 2 Hour Energy Evaluation

Dr. J Communications Made Easy a chance for a $225 personal behavioural coaching session with one online assessment

TradeBank - Bartering a chance to win A weekend at Kellerman’s Resort on Otter Lake For Two ($500 Value)

The UPS Store - Minets Point, Barrie a chance to win $50 Gift Certificate for any in-house services

Customer Rejuvenation a free consultation to learn how to make more money with reduced costs
Online Real Estate a subscription to: Local Internet Dominance (LID). An online marketing magazine!

If you're interested in getting this kind of feedback for your business, check out the video I made at Shane Serra and Rich Grof's last event.

Go to http://www.youtube.com/user/StraightTalkSuccess#p/u/4/EeySWf9vKhE

Thank you, have a great day.

Mr. Bob Cassels,

Follow these 21 exercises and you will change your paradigm.

Follow these 21 exercises and you will change your paradigm. In our daily lives most of us do things out of habit. At some time in your life you have created an automatic system to make your life better. This habit jumps into action whenever it is triggered. Go on ‘habit patrol’. Real Example: Chicken Little heard “the sky is falling”. He grabbed a chair and put it on top of his head to protect himself. Of course the sky was not falling but just in case he did not remove the chair. That’s clearly a bad habit! Years later, one of his business associates asked him, “Why do you carry a chair on your head?” His response was “What chair?” Many habits, we have are as useless to us now, as that chair. We follow these habits. It’s like we are on automatic pilot. I am suggesting that you think about ‘old habits’. Try taking a drive down different streets to get anywhere you travel today. See what you’ve been missing somewhere else. Take back these old beliefs and make new choices. Get out of old thinking and choose those ideas that make sense now. Are we making advertising choices based on old habits? Real Example: The industrial revolution created mass advertising and market shares. How many TV’s do we need? Advertising has its place. Do you know where? A wise man said “Advertising builds Image and Relationships gets you sales”. Advertising is expensive; it is a science. What do you want - Sales or Image? In these financial times many businesses are looking for ROI: Relationship marketing shifts the focus to sales. How do we recognize opportunities? Instead of doing things on automatic pilot, REALIZE YOU ALWAYS HAVE FREE WILL! Choose what you want to happen. Exercise: Make a list: What are all of the ways you promote your business without advertising? Do your promotional activities get you results? Adverting build image while relationships get you sales! Which no you want? Watch the video You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie L4N 1G3 705 721-0727 http://www.mrbob.ca

If it's Working, keep doing it.

If it’s working, keep doing it. Identify the promotions that are working. Which are not? Commit to dropping or changing all of the ways that are not working. What are the reasons for the ways you promote your business? Many of my clients have discovered that by some minor tweaking they have substantially increased their ROI. The choice is always in your own hands. Watch the video Real Example: I was amazed when one of my clients said to me, “After taking your workshop, I realized that I have been doing the right things to build my business. And I didn’t know that taking advice was not always good for me.” Let me introduce you to Noel St. Laurant of Huronia/Muskoka Defoggers at (705)424-0506. He gets folks to look for foggy windows and fixes them at a fraction of the cost. There were a couple of his stories that have huge impact. Story One: Noel was driving around in a familiar neighbourhood. He recognized a house that he had defogged years before and saw the owner. He stopped and engaged the owner by asking how the defogged windows were now. The astonished owner said they are fine. He also commented that no one has ever followed up after this many years. What message do you think that owner talks about? This is the power of Word of Mouth Marketing. Story Two: Noel was defogging a patio door window. As he started the work the glass exploded in thousands of pieces…not funny. Instead of reacting, he became proactive by ordering new glass at no charge and completing the job. Many businesses point fingers for blame. Noel moved to fix the problem and built new referral business as the result. Exercise: Make a list of stories about your customer success. Tell them often and relay solid evidence to others to demonstrate the success for you. Carry or place a portfolio in a prominent place so everyone can show folks you make a difference. You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

Put your Talents to work.

Dear Mr. Put your talents to work. I have found that when working with organizations there are certain needs they have that I could perform. There are times to strategically offer these services at no cost. This strategy has to be addressed carefully. I don’t believe in offering or giving my services for Free. I explain that this is the cost of my services and in return I receive this amount in say a membership, tax receipt or promotion to that audience. Your time or skill is valuable. Look for ways to promote you. One of the greatest promotions can be in the form of your logo as a sponsor or a thank you from the organization your helping "free". Watch the Video To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

Do you have the reputation of “champion” in your community?

Do you have the reputation of “champion” in your community? Would you like to be known as the one person in the know? It is so much easier to have that reputation than you might ever think. It is not tough. It just takes consistency and enthusiasm. Real Example: I have created Mr. Bob, a marketing guy who guides entrepreneurs to success. My biggest raving fan always says, “Before you make any marketing decisions you need to meet Mr. Bob!” Watch the Video My Example: – I created Mr. Bob’s Network at www.mrbob.ca a local network entrepreneur. With over 3 thousand businesses listed and a weekly updates featuring its paid members. The network has a following of around 6,000 visitors tapping into it’s members every month. Business can join for free or become a pro member where you get added promotion for less than $200 of promotion. We are currently working on a new membership site Being Green for those that have interests in the environment. Those that are green products, services, groups or advocates need to contact me so you are kept informed. Exercise: Ask yourself some questions. Can anyone else do the job the way I do? Can anyone else bring ME to the table, to the jobsite? No…remind yourself that you are unique in your field. Because you are! Does your fingerprint match any other? You are perfect just the way you are. Your new business contacts just need to find that out. If you believe you are giving your best shot to your business efforts and know in your heart you are the best person for the job, you will stand out from any competition. And you will attract new business every day. You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca. To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

Do you REALLY know why customers buy from you?

Do you REALLY know why customers buy from you? Let’s not avoid the obvious. Find out why customers buy from you. It amazes me that business owners depend on people they know for real intelligence about their customer. A typical owner seems to hang out with friends and associates. The information they share is based on their perceptions - not on reality. I used to work as an employee; I found that when we had meetings about customers, the participants offered suggestions based on their perceptions. This information did have a truth to it but it was highly subjective or disoriented. Real Example: I did a rejuvenation program for a retail service business with multiple locations. The five person management team believed that the main reason customers came to them was because of their corporate discounts and points programs. This is where they spent their advertising dollars. I conducted a rejuvenation programme that focused on all aspects of their business. The results were interesting. The main reason customers came was because of the convenient locations and customer service that exceeded competitors. There was NO interest in discounts and points programs. Over 90% indicated that they wanted contact by this company to book business. Exercise: Plan to meet with a customer a week and find out why they like you. Plus, ask where you can improve. Create a journal of your findings for your next meeting. It would be interesting if all your staff did the same thing. Build Trust: Make a note of who responded to your e-mail requests. They are interested in helping you. They get an extra star – make sure they are on your holiday greetings or birthday card list! I have been in this marketing business for a long, long, long time. There is no such thing as a market. There is only one person at a time. Group advertising sales are for businesses that have the big budgets. Do you have a big advertising budget? To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

One of the most rewarding aspects of being in business for yourself is the people we meet. Some become trusted advisors.

Create your Advisors One of the most rewarding aspects of being in business for yourself is the people we meet. Some become trusted advisors. They really get to understand who I am. They are my informal guides to my success. When it comes to operating an entrepreneurial business, where you are alone with your thoughts, having advisors makes all the difference. These folks are raving fans. They come in unexpected ways and from unusual places. They don’t necessarily have to be clients. They could be. They could be family, friends, associates, competitors, neighbours, raving fans and so on. I have found that these relationships naturally grow to be reciprocal. It is a mutual help and advice relationship. Many times I have brilliant ideas that I believe will change my clients’ businesses. Once I have communicated it, I check with an advisor or two. They might ask, “Great idea! How about some fine-tuning?” Bottom line, they are there to help me. They are participating in my business. Exercise: Start to recognize your own group of advisors. They are the positive influences who complement you. They have your best interests at heart – and you have theirs. To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

Word of Mouth Marketing Challenge your friends, associates & raving fans

'

Challenge your friends, associates & raving fans Pull out your story from Day 2 and share it with your raving fans. Tell them you are available for more business and ask them one question: “Do you know anyone who should be using my services?” The result we are looking for is to have each of these people refer you. Watch the video Let’s spread the stories. Challenge your top seven supporters to tell your story to at least one other. It’s like that game when you all sit in a circle and whisper something short and precise to the person sitting next to you. That message gets whispered to the next person and so on. What usually happens is the original story gets changed. So, now let’s take your story and make it easy to remember. Make sure it is short and delivers an impact. Read the example below. Get your supporters to spread your message and when they are in conversations suggest they say something like: “I know this person who can get you the lowest insurance rate.” This is on course with your message. Watch the video Real Example: I had a client who was delivering a message that went on and on about all his services. It was to the point that the eyes of the folks listening went blurry. There was no impact and the message held nothing that mattered to the audience. After a number of coaching sessions we created a simple message that got him results. Geoff Cook at (705)719-7293 anchored his story by saying this: “I get people the lowest insurance rate.” Then he said, “Last week I got a young couple $2,000,000 for $60 a month.” Exercise: Don’t ramble! Let’s make our stories short, simple and clear. Then add client examples to show the results. You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca/bob . To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie L4N 1G3 705 721-0727 www.mrbob.ca

'
Safe Unsubscribe

What is your passion? Turn that passion into business.

'

What is your passion? Turn that passion into business. Watch the video Draw up a plan and strategy to build a raving fans army. The secret is simple. It’s all about building relationship and acknowledgements. Need help with this? Bob offers a comprehensive program that helps you create and implement a specific strategy based on your specific situation. Call for a free 15 minute consultation to get started. Do you know - and better still do your folks (friends, family and neighbours) know: Where you are going? Why they should support you? The end result? Real Example: I met a Real Estate Professional who wanted to stand out from the competition. Whenever I asked her what made her stand out she listed all the things that other Real Estate agents said about themselves. In frustration, I realized that this strategy did not help her. I changed my approach. I asked her, “What is your passion in life?” “Oh”, she said, “That’s easy!” I am passionate about making sure cats and dogs get shelter. I want to be a board member on the humane society. I then moved back to the old question, “What makes you stand out in your business?” and she repeated the old lines. I switched the direction of the questions slightly. “Now, how many homes in town have pets?” “I believe about 75% to 80%.” “How do you help animal owners with their pets when moving?” “I help the owners and the pet’s distress, offer grooming, identify good areas to live, help with deodorizing homes and give coupons.” “So…you are the Pet Friendly Real Estate sales person!” “Wow!!!” Her eyes lit up.” “That makes me REALLY stand out from my competition!!” Exercise: Make a list of your passions - like pets or the environment or any other issue that stirs the heart. Identify that group and join it. To your $ucce$$, Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08 Barrie L4N 1G3 705 721-0727 http://www.mrbob.ca/bob

What is your passion? Turn that passion into business.

Draw up a plan and strategy to build a raving fans army. The secret is simple. It’s all about building relationship and acknowledgements.

Need help with this? Bob offers a comprehensive program that helps you create and implement a specific strategy based on your specific situation. Call for a free 15 minute consultation to get started.

Do you know - and better still do your folks (friends, family and neighbours) know:

• Where you are going?
• Why they should support you?
• The end result?

Real Example: I met a Real Estate Professional who wanted to stand out from the competition. Whenever I asked her what made her stand out she listed all the things that other Real Estate agents said about themselves.

In frustration, I realized that this strategy did not help her. I changed my approach. I asked her, “What is your passion in life?”

“Oh”, she said, “That’s easy!” I am passionate about making sure cats and dogs get shelter. I want to be a board member on the humane society.

I then moved back to the old question, “What makes you stand out in your business?” and she repeated the old lines. I switched the direction of the questions slightly.

“Now, how many homes in town have pets?”

“I believe about 75% to 80%.”

“How do you help animal owners with their pets when moving?”

“I help the owners and the pet’s distress, offer grooming, identify good areas to live, help with deodorizing homes and give coupons.”

“So…you are the Pet Friendly Real Estate sales person!”

“Wow!!!” Her eyes lit up.” “That makes me REALLY stand out from my competition!!”

Exercise: Make a list of your passions - like pets or the environment or any other issue that stirs the heart. Identify that group and join it.

'
Safe Unsubscribe

Well-designed customer survey can improve your business

Mr. Bob Cassels has a unique and valuable service to offer small businesses – surveying.

About 5 years ago, Bob, which had previously owned a research company, decided to provide a more hands-on service.

His firm will plan and conduct survey/response programs at the customer, employee, and management levels.

Each is a very powerful tool, with powerful results.

A business can benefit from one, or a combination of the three.

“Recently, we did a customer survey by mail for a specialty printing company with over 1,500 customers,” Bob Explained.

“There had been a change of management and they were not sure how customers reacted. There was an incredible response to the first mailing – 10%. We obtained a great deal of valuable information which, in turn, led to improvements in both service and products.”

“More importantly, the very fact of an organized survey being run by an impartial third party generated a lot of renewed interest in the company from customers who had slacked off previously. The Client estimated that the business generated as a direct result of the survey ‘event’ more than paid for the cost of the program!”

In the example cited, the client learned that it was actually serving a number of widely differing markets with differing needs. As a result, it decided to segment its marketing and communications so that each market got exactly what it needed, and no more. This in turn led to even greater overall sales.

Bob emphasizes that his techniques and methods are unique to his firm, and they are “proven to perform”. He has purposely set his business to fill the market niche at the affordable spectrum because he is aware that small and medium-sized enterprises could not possibly afford the fees charged by large research firms catering to the mega companies.

Keep the Customer Satisfied

Providing excellent customer service means more than just a handshake and a smile - although that helps too.

Successful business operators believe that examining your customer needs, providing full information about all your products and services, and responding quickly to mistakes will keep clients coming through the door.

...Hanging onto the customers you have by providing excellent service can be more important than seeking out new customers. says Bob Cassels of The Cassels Corporation.

Cassels offers a "customer retention and rejuvenation" plan that helps companies retain the valuable clients they already have.

About 80% of most businesses comes from 20% of your customers, says Cassels, so it's important to keep them happy.

Companies lose 68% of their customers due to an "attitude of indifference", followed by 14% who are dissatisfied with the product.

"Focus a little less on new sales and more on the 68% you could potentially lose from indifference. By analyzing the service side of your business you can determine if you truly understand and meet your customers' needs," Cassels notes.

Keep that Competitive Edge

The marketplace is changing - and customer service must keep in step. We are now in a market-driven economy, where the customer dictates what is needed. Companies must respond or get left behind.

The world is getting smaller as the global economy grows.

l The new technologies (Internet and Blogging) have, to a large degree, eliminated the borders to competition. This is the beginning of a trend that will affect our ability to compete.

l Products are manufactured in countries, which offer skilled labor at low wages. There are no real differences in products. A golf ball is a golf ball, a valve is a valve, and a TV is a TV. Companies realize that to compete, they must keep their costs down and quality high.

The Bottom Line: products are interchangeable, everything is the same and the customer chooses among them. Customer service is the key to attracting and keeping your customers.

Focus on increasing Customer Share rather than Market Share by improving customer relationship - one customer at a time. Your ability to communicate the uniqueness of your product or service to your customer is vital to your company’s success.

The first step toward open communications is to eliminate emotions. You need to diffuse a customer’s fear and anxiety before meaningful communications can begin. So listen to your customer and read the emotions between the lines. The most successful method is to let the customer talk, freely. Create an atmosphere where the customer is comfortable and believes he or she is in control. Demonstrate your responsiveness by acknowledging your customer’s concerns, as well as promising to meet his/her needs. Now the foundation has been laid. Communicating should be a simple task.

Based on the data gathered from our confidential customer perception profiles, it appears that only a few Customer Service Representatives respond to the real needs of their customers. Representatives tend to stop listening and make assumptions of what the customers want. They then steer them to solutions, which only partially address the customers’ concerns.

Communication is like good manners. Be polite and invite your customers to discuss their needs. Customers want respect. They believe that they have paid for it. They want to tell you what their special situation is. Please don’t assume that you know what the customer wants - avoid jumping to conclusions.

Customers rarely state their real needs and fears. This requires probing and repeating their responses back to them to obtain confirmation. What you are really doing is building a trusting relationship with each individual - one customer at a time.

For example, if your customers are seniors, how does your service address their needs? In many cases you are providing them the opportunity to communicate (talk) with another person about a particular topic. They may be just lonely. What has this got to do with your product? Everything and nothing! But if seniors are your market, then you need to understand their needs.

If you are dealing in technical products, and your customers are first-time buyers, the service you provide becomes even more vital. Take your typical VCR, and realize that only the engineers know how to operate it. What is the customer’s biggest fear and need, typically, not to be embarrassed, and to walk to away with simple, easy-to-follow instructions on how to run the VCR?

In both cases the need is not the obvious product or service. It is the more subtle understanding of where the customer is coming from. Let go the attitude of “let me show you how much I know “ and change it to “how can I make this experience be a pleasant and productive one for both of us.”

Competition is everywhere, so you need a way to stand out from the crowd. Your imagination, knowledge, and ability to identify customer needs and offer solutions will give you the competitive edge.