Follow these 21 exercises and you will change your paradigm.

Follow these 21 exercises and you will change your paradigm. In our daily lives most of us do things out of habit. At some time in your life you have created an automatic system to make your life better. This habit jumps into action whenever it is triggered. Go on ‘habit patrol’. Real Example: Chicken Little heard “the sky is falling”. He grabbed a chair and put it on top of his head to protect himself. Of course the sky was not falling but just in case he did not remove the chair. That’s clearly a bad habit! Years later, one of his business associates asked him, “Why do you carry a chair on your head?” His response was “What chair?” Many habits, we have are as useless to us now, as that chair. We follow these habits. It’s like we are on automatic pilot. I am suggesting that you think about ‘old habits’. Try taking a drive down different streets to get anywhere you travel today. See what you’ve been missing somewhere else. Take back these old beliefs and make new choices. Get out of old thinking and choose those ideas that make sense now. Are we making advertising choices based on old habits? Real Example: The industrial revolution created mass advertising and market shares. How many TV’s do we need? Advertising has its place. Do you know where? A wise man said “Advertising builds Image and Relationships gets you sales”. Advertising is expensive; it is a science. What do you want - Sales or Image? In these financial times many businesses are looking for ROI: Relationship marketing shifts the focus to sales. How do we recognize opportunities? Instead of doing things on automatic pilot, REALIZE YOU ALWAYS HAVE FREE WILL! Choose what you want to happen. Exercise: Make a list: What are all of the ways you promote your business without advertising? Do your promotional activities get you results? Adverting build image while relationships get you sales! Which no you want? Watch the video You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie L4N 1G3 705 721-0727 http://www.mrbob.ca

If it's Working, keep doing it.

If it’s working, keep doing it. Identify the promotions that are working. Which are not? Commit to dropping or changing all of the ways that are not working. What are the reasons for the ways you promote your business? Many of my clients have discovered that by some minor tweaking they have substantially increased their ROI. The choice is always in your own hands. Watch the video Real Example: I was amazed when one of my clients said to me, “After taking your workshop, I realized that I have been doing the right things to build my business. And I didn’t know that taking advice was not always good for me.” Let me introduce you to Noel St. Laurant of Huronia/Muskoka Defoggers at (705)424-0506. He gets folks to look for foggy windows and fixes them at a fraction of the cost. There were a couple of his stories that have huge impact. Story One: Noel was driving around in a familiar neighbourhood. He recognized a house that he had defogged years before and saw the owner. He stopped and engaged the owner by asking how the defogged windows were now. The astonished owner said they are fine. He also commented that no one has ever followed up after this many years. What message do you think that owner talks about? This is the power of Word of Mouth Marketing. Story Two: Noel was defogging a patio door window. As he started the work the glass exploded in thousands of pieces…not funny. Instead of reacting, he became proactive by ordering new glass at no charge and completing the job. Many businesses point fingers for blame. Noel moved to fix the problem and built new referral business as the result. Exercise: Make a list of stories about your customer success. Tell them often and relay solid evidence to others to demonstrate the success for you. Carry or place a portfolio in a prominent place so everyone can show folks you make a difference. You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

Put your Talents to work.

Dear Mr. Put your talents to work. I have found that when working with organizations there are certain needs they have that I could perform. There are times to strategically offer these services at no cost. This strategy has to be addressed carefully. I don’t believe in offering or giving my services for Free. I explain that this is the cost of my services and in return I receive this amount in say a membership, tax receipt or promotion to that audience. Your time or skill is valuable. Look for ways to promote you. One of the greatest promotions can be in the form of your logo as a sponsor or a thank you from the organization your helping "free". Watch the Video To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

Do you have the reputation of “champion” in your community?

Do you have the reputation of “champion” in your community? Would you like to be known as the one person in the know? It is so much easier to have that reputation than you might ever think. It is not tough. It just takes consistency and enthusiasm. Real Example: I have created Mr. Bob, a marketing guy who guides entrepreneurs to success. My biggest raving fan always says, “Before you make any marketing decisions you need to meet Mr. Bob!” Watch the Video My Example: – I created Mr. Bob’s Network at www.mrbob.ca a local network entrepreneur. With over 3 thousand businesses listed and a weekly updates featuring its paid members. The network has a following of around 6,000 visitors tapping into it’s members every month. Business can join for free or become a pro member where you get added promotion for less than $200 of promotion. We are currently working on a new membership site Being Green for those that have interests in the environment. Those that are green products, services, groups or advocates need to contact me so you are kept informed. Exercise: Ask yourself some questions. Can anyone else do the job the way I do? Can anyone else bring ME to the table, to the jobsite? No…remind yourself that you are unique in your field. Because you are! Does your fingerprint match any other? You are perfect just the way you are. Your new business contacts just need to find that out. If you believe you are giving your best shot to your business efforts and know in your heart you are the best person for the job, you will stand out from any competition. And you will attract new business every day. You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca. To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

Do you REALLY know why customers buy from you?

Do you REALLY know why customers buy from you? Let’s not avoid the obvious. Find out why customers buy from you. It amazes me that business owners depend on people they know for real intelligence about their customer. A typical owner seems to hang out with friends and associates. The information they share is based on their perceptions - not on reality. I used to work as an employee; I found that when we had meetings about customers, the participants offered suggestions based on their perceptions. This information did have a truth to it but it was highly subjective or disoriented. Real Example: I did a rejuvenation program for a retail service business with multiple locations. The five person management team believed that the main reason customers came to them was because of their corporate discounts and points programs. This is where they spent their advertising dollars. I conducted a rejuvenation programme that focused on all aspects of their business. The results were interesting. The main reason customers came was because of the convenient locations and customer service that exceeded competitors. There was NO interest in discounts and points programs. Over 90% indicated that they wanted contact by this company to book business. Exercise: Plan to meet with a customer a week and find out why they like you. Plus, ask where you can improve. Create a journal of your findings for your next meeting. It would be interesting if all your staff did the same thing. Build Trust: Make a note of who responded to your e-mail requests. They are interested in helping you. They get an extra star – make sure they are on your holiday greetings or birthday card list! I have been in this marketing business for a long, long, long time. There is no such thing as a market. There is only one person at a time. Group advertising sales are for businesses that have the big budgets. Do you have a big advertising budget? To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca

One of the most rewarding aspects of being in business for yourself is the people we meet. Some become trusted advisors.

Create your Advisors One of the most rewarding aspects of being in business for yourself is the people we meet. Some become trusted advisors. They really get to understand who I am. They are my informal guides to my success. When it comes to operating an entrepreneurial business, where you are alone with your thoughts, having advisors makes all the difference. These folks are raving fans. They come in unexpected ways and from unusual places. They don’t necessarily have to be clients. They could be. They could be family, friends, associates, competitors, neighbours, raving fans and so on. I have found that these relationships naturally grow to be reciprocal. It is a mutual help and advice relationship. Many times I have brilliant ideas that I believe will change my clients’ businesses. Once I have communicated it, I check with an advisor or two. They might ask, “Great idea! How about some fine-tuning?” Bottom line, they are there to help me. They are participating in my business. Exercise: Start to recognize your own group of advisors. They are the positive influences who complement you. They have your best interests at heart – and you have theirs. To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca