Don't miss this performance Happy Canada Day www.MarketingMasterminds​.ca

Looking to Kick Start Your business Season?

Looking to Kick Start Your business Season?

King Kong or Rin Tin Tin? - EchelonOne Consulting

King Kong or Rin Tin Tin? - EchelonOne Consulting

Golf or Dinner, Anyone? It's on me! How about a chance to win a weekend at Kellerman's Resort?

How would you like to WIN a FREE round of golf (with cart) at Tangle Creek Golf & Country Club or dinner at Doc Malones?

Simply click on the links below, complete any or all the online Opinionnaires©, and you will be entered you into the draw.

Bonus: Complete all 7 links below and you get 6 chances for FREE golf & cart pass (with cart) or dinner at Doc Malones.

Tell your business friends, and if you win, you all get to play or have dinner - for free!

Go to www.Opinionnaire.ca - and/or click on all 7 links below and get more chances to win.

Tangle Creek another chance: Let us know how and get the chance of winning a Foursome of Golf

EnerTest a draw for a comlimentary 2 Hour Energy Evaluation

Dr. J Communications Made Easy a chance for a $225 personal behavioural coaching session with one online assessment

TradeBank - Bartering a chance to win A weekend at Kellerman’s Resort on Otter Lake For Two ($500 Value)

The UPS Store - Minets Point, Barrie a chance to win $50 Gift Certificate for any in-house services

Customer Rejuvenation a free consultation to learn how to make more money with reduced costs
Online Real Estate a subscription to: Local Internet Dominance (LID). An online marketing magazine!

If you're interested in getting this kind of feedback for your business, check out the video I made at Shane Serra and Rich Grof's last event.

Go to http://www.youtube.com/user/StraightTalkSuccess#p/u/4/EeySWf9vKhE

Thank you, have a great day.

Mr. Bob Cassels,

Follow these 21 exercises and you will change your paradigm.

Follow these 21 exercises and you will change your paradigm. In our daily lives most of us do things out of habit. At some time in your life you have created an automatic system to make your life better. This habit jumps into action whenever it is triggered. Go on ‘habit patrol’. Real Example: Chicken Little heard “the sky is falling”. He grabbed a chair and put it on top of his head to protect himself. Of course the sky was not falling but just in case he did not remove the chair. That’s clearly a bad habit! Years later, one of his business associates asked him, “Why do you carry a chair on your head?” His response was “What chair?” Many habits, we have are as useless to us now, as that chair. We follow these habits. It’s like we are on automatic pilot. I am suggesting that you think about ‘old habits’. Try taking a drive down different streets to get anywhere you travel today. See what you’ve been missing somewhere else. Take back these old beliefs and make new choices. Get out of old thinking and choose those ideas that make sense now. Are we making advertising choices based on old habits? Real Example: The industrial revolution created mass advertising and market shares. How many TV’s do we need? Advertising has its place. Do you know where? A wise man said “Advertising builds Image and Relationships gets you sales”. Advertising is expensive; it is a science. What do you want - Sales or Image? In these financial times many businesses are looking for ROI: Relationship marketing shifts the focus to sales. How do we recognize opportunities? Instead of doing things on automatic pilot, REALIZE YOU ALWAYS HAVE FREE WILL! Choose what you want to happen. Exercise: Make a list: What are all of the ways you promote your business without advertising? Do your promotional activities get you results? Adverting build image while relationships get you sales! Which no you want? Watch the video You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie L4N 1G3 705 721-0727 http://www.mrbob.ca

If it's Working, keep doing it.

If it’s working, keep doing it. Identify the promotions that are working. Which are not? Commit to dropping or changing all of the ways that are not working. What are the reasons for the ways you promote your business? Many of my clients have discovered that by some minor tweaking they have substantially increased their ROI. The choice is always in your own hands. Watch the video Real Example: I was amazed when one of my clients said to me, “After taking your workshop, I realized that I have been doing the right things to build my business. And I didn’t know that taking advice was not always good for me.” Let me introduce you to Noel St. Laurant of Huronia/Muskoka Defoggers at (705)424-0506. He gets folks to look for foggy windows and fixes them at a fraction of the cost. There were a couple of his stories that have huge impact. Story One: Noel was driving around in a familiar neighbourhood. He recognized a house that he had defogged years before and saw the owner. He stopped and engaged the owner by asking how the defogged windows were now. The astonished owner said they are fine. He also commented that no one has ever followed up after this many years. What message do you think that owner talks about? This is the power of Word of Mouth Marketing. Story Two: Noel was defogging a patio door window. As he started the work the glass exploded in thousands of pieces…not funny. Instead of reacting, he became proactive by ordering new glass at no charge and completing the job. Many businesses point fingers for blame. Noel moved to fix the problem and built new referral business as the result. Exercise: Make a list of stories about your customer success. Tell them often and relay solid evidence to others to demonstrate the success for you. Carry or place a portfolio in a prominent place so everyone can show folks you make a difference. You can do it yourself or hire Mr. Bob to do this for you, go to www.mrbob.ca To your $ucce$$ Bob Cassels Accelerate and Maximize your Results These paid programs are available via one-one one or group coaching by telephone or in person: Referral Bootcamp 4 week program - Basic fundamentals to get started - $99 for members ($120 for non-members) 8 week program - Building on the basics, this program goes in-depth and fine tunes techniques specific to your needs. $198 for members ($240 for non-members) Individual Coaching - Call for a free asssessment of your needs so we can design a custom program together. Half Day or Full Day Seminars available at your place of business or your convention. Referral Bootcamp follows the outline of the 21 day challenge and goes both deeper and more individualized in these programs. View Details Your Subscription: Change your subscription Cassels Marketing 72 Ross Street, Suite 7-08, Barrie ON, L4N 1G3 705 721-0727 http://www.mrbob.ca