Keep the Customer Satisfied

Providing excellent customer service means more than just a handshake and a smile - although that helps too.

Successful business operators believe that examining your customer needs, providing full information about all your products and services, and responding quickly to mistakes will keep clients coming through the door.

...Hanging onto the customers you have by providing excellent service can be more important than seeking out new customers. says Bob Cassels of The Cassels Corporation.

Cassels offers a "customer retention and rejuvenation" plan that helps companies retain the valuable clients they already have.

About 80% of most businesses comes from 20% of your customers, says Cassels, so it's important to keep them happy.

Companies lose 68% of their customers due to an "attitude of indifference", followed by 14% who are dissatisfied with the product.

"Focus a little less on new sales and more on the 68% you could potentially lose from indifference. By analyzing the service side of your business you can determine if you truly understand and meet your customers' needs," Cassels notes.