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Bob is well known for his unique and compelling style of doing business, his approach to marketing, and keen networking sense and abilities.
Throughout his career, Bob has successfully created, developed and implemented business incentive programs and has managed, trained and coached employees, associates, colleagues and business owners. He has launched and published industry leading publications and magazines, and identified and opened new business markets.
Bob as Author: In addition, as the founder and president of The Cassels Corporation, Bob is the author of such successful publications as “Buy Bob Lunch Program”, “Word of Mouth Marketing Your Business on a Shoe String”, the “No-Cold-Calls Sales System”, the “Customer Relationship Marketing System” and the highly effective Cassels Corporation “Interactive, Customized Brochure.”
Credentials: Bob is an accredited Member of the Canadian Institute of Marketing. He is an accredited mediator, a BNI Certified Networker, and a Distinguished Toastmaster (DTM) and member of Northern Lights Advanced Toastmasters Club.
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