One of Mr. Bob's favorite stories focuses on the famous legal cartoon of two defendants arguing over the ownership of a cow.
Each is pulling at one end and the lawyer is milking the cow while they argue.
Now,
Are you fighting with your competitors over the acquisition of NEW customers?
This fight for new customers is usually attained by advertising and promotions.
Now ask yourself, who is milking your cow?
or better still
Who is making money while you argue?
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