Mr. Bob's Philosophy

My name is Mr. Bob and I’d like to welcome you to my own version of the old grocery store. Mr. Bob’s philosophy is to supply you with the same kind of personalized service, in the form of marketing advice and networking secrets that the old grocer provided.

For example did you know that: it costs ten times more to gain a new customer than it does to keep an existing one?

Relationship marketing has been around for centuries, now businesses are focusing on gathering customer demographics to better identify market characteristics, this is called Customer Relationship Management. CRM sounds like it is designed to build customer relationships but is in fact a mass marketing tool. Some businesses have found CRM very expensive so they focus on advertising to bring in new sales. Both groups may have missed the point that they already have existing customers who will buy more and refer others. Many businesses do not realize they are sitting on this untapped gold mine.

For example, did you know that each customer knows approximately 200 potential customers? Would it not make sense to develop a strategy to build referrals from existing customers?

Small businesses should spend less effort on acquiring new customers, and more effort on keeping existing customers. In order to succeed, modern “grocers” need to get to know their customers in order to build a strong relationship based on mutual trust.